Image Optimizer

compress-image

How can you optimize Images for High Performance on the Internet, without sacrificing Quality

Did you consider optimizing your photos before uploading them to WordPress can have a huge impact on the speed of your site?

When the time comes to start a new blog the majority of beginners upload images without optimizing them for web. Large image files can make your website's performance slow.

This can be fixed by applying optimization of images. optimization best methods as part of your routine blog routine.

With this article, we'll help you learn how to optimize your images for speedier internet performance without losing quality. We will also present automatic image optimization tools for WordPress that can simplify your work.

Since this is a comprehensive guide to image optimization for web We have designed an easy to follow table of contents:

  • What exactly is optimization? (optimized as opposed to unoptimized)
  • What makes image optimization important? What are the advantages?
  • How can I conserve and optimize images for web performance?
  • Best image optimization tools and programs
  • Best photo optimization plugins for WordPress

What is Image Optimization? (Optimized vs Unoptimized Images)

Image optimization is a procedure of saving and providing images with the least file size without reducing the overall image quality.

Although the process might sound complex although it's actually quite simple to do these days. One of the numerous image optimization tools and plugins to automate the compression of images by up to 80% , without any visible degradation in image quality.

Here's an example of an optimized as compared to unoptimized.

It is evident that if optimized properly the same image may be 75 percent smaller than the original picture without any loss of quality.

How does Image Optimization work?

In simple terms, image optimization works by using compression technology such as "Lossy" and "Lossless" which can reduce overall size of files without causing any reduction in quality.

What is it to Optimize Images?

If you've ever received an order to optimize your photos through your WordPress hosting support , or an instrument for speed testing, this means that you need to reduce the size of your photos by optimizing them for web.

Why is Image Optimization Important? What are the Benefits of Image Optimization?

While there are many benefits of optimizing your images, here are the top ones you need to know:

  • Speedier website loading
  • Increased SEO rankings
  • Higher overall conversion rates for leads and sales
  • A smaller amount of storage and bandwidth (which could lower hosting and CDN cost)
  • Faster backups of websites (also lowers costs for backup storage)

In addition to video, images are the next most weighty element on a web page. The HTTP archive says that according to HTTP archivedata, photos account for approximately 21% of the weight of a page's total.

Because we are aware that websites that are speedy are more popular in search engines (SEO) and experience better conversion rates, image optimization is a requirement for every business website should do when they want to achieve success online.

Now , you might be wondering what impact is image optimization really can make?

According to a Strangeloop study, one-second delay in website loading could result in a loss of 7% of revenue, 11 percent fewer pages viewed, and 16% decrease in customer satisfaction.

If these aren't enough reasons to speed up your website then you should know that search engines like Google offer a preferential SEO treatment to faster loading websites.

By optimizing your images for the web and improving your website's speed, you can increase the speed of your website as well as boost WordPress SEO positions.

Video Tutorial

If you'd prefer written instructions, just keep reading.

How to Save and Optimize Images for Web Performance?

The most important factor in success in Image optimization that is optimized for performance on websites is to strike the perfect ratio between the smallest size of the file and acceptable image quality.

The three aspects that play a crucial role in image optimization are:

  • Image file format (JPEG vs PNG vs GIF vs tiff )
  • Compression (Higher compression = smaller file size)
  • Image Dimensions (height and width)

If you select the most appropriate combination of three you can reduce your image's size by as much as 80 percent.

Let's go over each one in more detail.

  1. Image File Format

For most website owners, the three primary image formats that truly matter are JPEG, PNG, and GIF. The choice of the correct file format is crucial to image optimization.

To simplify things In order to keep things simple, use JPEGs for images or photos filled with colors. PNGs when you want simple images or for transparent images, and GIF for animated images only.

For those who aren't aware of the difference between each type, the PNG image format is not compressed, which means that it's a more high-quality image. However, the downside is that file sizes are significantly larger.

On the other hand, JPEG is a compressed file format , which can slightly diminish image quality to deliver a substantially smaller file size.

And GIF only supports 256 colors together with lossless compression, which is why it is the ideal option in animated image.

On WPBeginner, we use three different image formats based on the type of image.

2. Compression

The next thing is image compression, which plays an enormous part when it comes to image optimization.

There are many types and levels of compression available. These settings will differ based on the image compression tool you use.

The majority of image editing software like Adobe Photoshop, On1 Photo, GIMP, Affinity Photo and others include built-in image compression features.

You can also save images normally and then utilize a web tool like TinyPNG or JPEG Mini for easier image compression.

Although it's quite manual but these two techniques allow you to compress images before uploading the images to WordPress This is what we do with WPBeginner.

There are also many popular WordPress plugins, such as Optimole, EWWW Image Optimizer and others that automatically compress images after they are uploaded for the first time. A lot of beginners and even large companies prefer using these images optimization plugins due to their ease of use and easy.

We will share more about these WordPress plugins later in this article.

3. Image Dimensions

Normally, whenever you import photos from your phone , or digital camera, it is a very high resolution and enormous file dimensions (height and width).

In general, these photos have an average resolution of 300 DPI with dimensions starting from 2000 pixels and more. High-quality photos work well to print or desktop publishing. They're not suitable for websites.

The reduction of file sizes to something less limiting can drastically reduce image file size. Simply resize images by using an image editing program installed on your computer.

For instance, we optimized our photo to 1.8 megabytes of original file size with a 300 DPI resolution, and image dimensions of 4900x3200 pixels.

We opted for the Jpeg format to allow greater compression. We also changed the dimensions to 1200x795 inches, and it reduced the image's size to 103KB. That's 94% less than the original size.

If you're aware of the three important factors in image optimization We'll take a take a look at various images optimization tools for owners of websites.

Best ImageOptimization Tools and Programs

As we have mentioned previously, the majority of image editing software comes featuring image optimization and compression settings.

Outside of the image editing software, there are other powerful , free image optimization tools you can make use of to improve images for web (with only a few clicks).

We suggest using these tools to enhance images before uploading them to WordPress, specially if you are one of those people who are always perfect.

This strategy helps you save memory on the WordPress hosting account, and will guarantee your image is the most speedy and has the top quality, as you manually examine each image.

Adobe Photoshop

Adobe Photoshop is a premium software that comes with a feature that lets you save images that are optimized for the web. Simply open your image and select"Save for Web. "File >> Save for Web" option.

The new dialog box. On the rightside, you can set different image formats. In the case of JPEG format, you'll see a variety of options for quality. When you select the quality option the program will provide the file's size on the bottom left.

GIMP

GIMP is a free and open-source alternative to the popular Adobe Photoshop. It is a tool to enhance your photos for web use. The downside is that it's not as straightforward to implement as other methods on this list.

The first step is to open your image within GIMP and then select File >> Export to option. This will display the save file dialog box. You can give your file a new name and then hit the export button.

Then, you will be presented with image export options. For jpeg files, you can choose the compression setting to reduce the size of the file. Click on"export" to save your optimized file.

TinyPNG

TinyPNG is a totally free web application that employs a clever lossy compression technique to shrink their size PNG images. All you have to do is go to their site and upload your pictures (simple drag & drop).

They compress the image, and send you a download URL. It is possible to use their companion websitecalled TinyJPG to use JPEG file compression.

There is also another extension available for Adobe Photoshop that we employ as part of the image editing process as it blends the best aspects of TinyJPG with TinyPNG within Photoshop.

For developers, they've got an API that converts images on the fly, and for newcomers, they have a WordPress plugin that will automatically do the job for you (more on this later).

JPEG Mini

JPEGmini utilizes a lossless compression technology which significantly reduces the size of images while not impairing their quality of perception. It is also possible to compare the quality of your original image with the compression image.

You can try their web version for free or purchase the application to run on your personal computer. Additionally, they offer a paid API to automate the process that your server uses.

ImageOptim

ImageOptim is a Mac program that allows users to reduce images, without losing any quality. It does this by finding the best compression parameters . It also helps in remove unnecessary color profiles.

Windows option to do this would be Trimage.

Best Image Optimization Plugins for WordPress

The best way to improve the quality of your images is to optimize them prior to uploading them to WordPress. If you have multi-author websites or require an easy solution then you can try a WordPress plugin for image compression.

Below is a list of the best WordPress photo compression plug-ins.

  1. Optimole the most popular plugin from the team behind ThemeIsle.
  2. EWWW Image Optimizer
  3. Compress JPEG and PNG images - plugin by TinyPNG team mentioned above in the article.
  4. Imagify is a plugin developed by the popular WP Rocket plugin team.
  5. ShortPixel Image Optimizer
  6. WP Smush
  7. reSmush.it

Utilizing any among these WordPress image optimization plugins will help improve the speed of your website.

Final Thoughts and Best Practices for Image Optimization

If you're not saving images that are optimized for use on the internet, then you need to start doing that immediately. It'll make an enormous difference in speed and your users will be grateful for it.

Not to mention, faster websites are great for SEO, and you'll probably see an increase in your search engine ranking.

use this tool >> convert to png

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